Spring City × EHL Living Room and Strategy Conference was successfully concluded at Spring City Lake

During the conference room and strategy conference, participants had in-depth discussions on the topics of "New Imagination for the Future of the Hotel Industry after the Pandemic", "Redefinition of the New Generation Consumer Journey" and "Talent Attraction and Optimization of Employment for Pan-service Enterprises in the Post-epidemic Era".

The guests had a forum discussion

The conference attracted many senior guests from the industry, including Mr. Bao Chen, Chief Director of EHL Hotel Management Business School, the world's leading hotel management school, Mr. Xu Jia, General Manager of NUO Hotel and Deputy General Manager of Beijing Kaiyan International Hotel Management Co., Ltd., Mr. Shen Minglei, Founder and CEO of Panservice Craftsmanship, and Mr. He Sixiang, General Manager of Spring City Lakeside Resort.

Mr. Bao Chen, Chief Director of EHL Hotel Management Business School Greater China, delivered a speech

In the meeting room forum, Mr. Bao Chen shared the experience of EHL Hotel Management Business School in the training of elite talents in the management industry, and also looked forward to the future development trend of the industry.

Mr. Xu Jia shared the rich experience of NUO Hotel and Kaiyan, and brought insights on the new development direction of the industry to the participants.

General Manager of NUO Hotel, Beijing Kaiyan International Hotel Management Co., Ltd

Mr. Xu Jia, Deputy General Manager, made a speech

The innovative employee model and service concept of Panservice Artisan Selection triggered discussions between guests and guests on the future talent training and introduction of cultural tourism enterprises. Among them, topics such as the changes in the professional mentality and needs of "Generation Z" talents and the differentiation of self-worth realization triggered the thinking of the participants.

Mr. Shen Minglei, founder and CEO of Panservice Craftsmanship, delivered a speech

The development history and future transformation plan of Spring City Lakeside Resort vividly show the implementation strategy and vision of Spring City Lakeside Resort to transform from a golf resort to a high-end integrated resort.

Mr. He Sixiang, General Manager of Spring City Lakeside Resort, delivered a speech

Since the beginning of 2023, the artificial intelligence industry represented by ChatGPT has shown an explosive trend, which is also a new direction for the development of the cultural tourism industry that the participants are highly concerned about. Artificial intelligence technology is increasingly used in various fields, and the cultural and travel industry is no exception.

Participants said that AI can help hotels achieve more efficient all-weather customer service, improve service quality and improve customer experience. Personalized recommendations from machine learning algorithms will also provide customers with better travel references. At the same time, with the help of artificial intelligence, customers can obtain more information about the surrounding area and hotels, providing more opportunities to increase hotel awareness and brand value.

Discussion scene in the living room

Although artificial intelligence has replaced some jobs to a certain extent, the core value of "people" in cultural and tourism industry services is still irreplaceable, which was unanimously recognized by the participants.

Humane, meticulous and ingenious services are the core of the cultural tourism service industry. The future industry will inevitably evolve in the direction of intelligence, segmentation and high-end customization.

After the meeting room session, EHL Hotel Management Business School and Spring City Lakeside Resort held a strategic cooperation agreement signing ceremony.

Group photo of the signing ceremony of the strategic cooperation agreement

EHL Hospitality Business School's professional programs are among the best in the world. The college offers bachelor's, master's and doctoral degree programs covering the fields of hospitality management, tourism management, event management, catering management and more.

In addition, EHL functions as a research and innovation center, collaborating with industry partners on research and consulting projects to promote innovation and development in the hospitality and tourism industries. EHL also conducts various academic conferences and lectures to promote academic exchanges and knowledge sharing.

Participants speak during the question-and-answer session

As a wellness project owned by Singapore's flagship multinational company Keppel Corporation, Spring City Lakeside Resort is backed by beautiful mountains and faces the Sunward Zonghai, with unique mountain and sea views. The resort is also home to the world's premier golf course, Spring City Lakeside Lakeview Course, which has maintained its leading position in the world's top 100 and Asia's top five rankings for many years.

Spring City Lakeside Resort adheres to the concept of "gathering on the shore of Spring City Lake, rejuvenating between mountains and sea", and is committed to creating "year-round full-time and all-season whole family" products, providing full-time and multi-holiday travel products for different customer groups, and expanding the global high-end cultural tourism market.

Aerial view of Spring City Lakeside Resort

More significantly, the Spring City × EHL Lounge and Strategy Conference provided a platform for cultural and tourism industry leaders to exchange and share their experiences. After in-depth understanding of the development trend and new business model of the cultural and tourism industry, practitioners will certainly put forward more new ideas and directions for the future development of the industry.

Group photo of participants